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Bright Friday Weekend Online Exclusive

Bright Friday Offers & Terms

One hub for everything Bright Friday: sale styles, Grateful tiered discounts, exclusions and small print — all in plain language.

Sale collection

Bright Friday Sale Collection

Up to 50% off selected styles

Discover limited-run markdowns across curated outfits and occasionwear, online only. Sale prices are already applied — no code required.

  • Only styles inside the Bright Friday Sale Collection qualify for these discounts.
  • Sale items are final sale and can’t be returned or exchanged unless damaged or faulty.

Full-price offer

Grateful Preview – Tiered Savings

For full-price, non-staple styles only

Save more when you spend more on full-price outfits. Tier discounts exclude staples and anything already marked down (including Bright Friday sale styles).

Spend $119+

Get 10% off

Use code GRTE10

Spend $200+

Get 15% off

Use code GRTE15

Spend $300+

Get 20% off

Best value

Use code GRTE20

How the offers work

  • Bright Friday Sale discounts are baked into eligible products in the sale collection.
  • Grateful Preview codes apply at checkout once your cart meets the spend threshold with full-price, non-staple items.
  • If you remove items and your cart drops under a threshold, the discount for that tier may be removed.
  • Only one discount code can be used per order; offers can’t be stacked.

Key exclusions

  • Bright Friday Sale discounts do not apply to full-price items outside the sale collection.
  • Grateful Preview tier codes do not apply to sale items or any styles already discounted, including Bright Friday sale items.
  • Staples are excluded from Grateful Preview – this includes scarves, shawls, jilbabs, swimwear and other designated essentials.
  • Discounts don’t apply to shipping fees, duties or taxes.

Full terms & conditions

  1. Offers are valid only during the Bright Friday promotion window and may be updated or extended at Modelle’s discretion.
  2. Bright Friday Sale prices apply only to styles marked as part of the Bright Friday Sale Collection on our website.
  3. Sale items are final sale and non-returnable, except where an item arrives damaged or faulty in line with your statutory rights.
  4. Grateful Preview discount codes (GRTE10, GRTE15, GRTE20) are valid only on full-price, non-staple products and exclude sale items, bundles and gift cards.
  5. “Staples” refers to core essentials such as scarves, shawls, jilbabs, swimwear and other pieces we classify as everyday basics.
  6. Tier eligibility is based on the merchandise subtotal in your cart before shipping and after any automatic discounts.
  7. If items are removed or refunded and the threshold is no longer met, any promotional discount may be reversed.
  8. Discount codes cannot be exchanged for cash and are not transferable.
  9. Modelle may withdraw or amend these offers in the event of misuse, error or system issues.

Not sure how these offers apply to your order? Reach out to our customer care team before checking out — we’re happy to help.

Ready to shop Bright Friday?

Jump into the sale collection or build your full-price outfit and apply your Grateful code at checkout.